Audience Survey on Media and Radio in Nepal

FDM conducted a study to assess the usage and audience perceptions of radio in Nepal in nine districts of all five development regions. The research was part of the Samarth–NMDP program funded by DFID. The focus of the study was to assess the audience perception towards agricultural programming in national and local stations. The research also looked into the impact of commercial and community owned radio stations. As part of the study, the team carried out field research in poverty concentrated areas of Banke, Chitwan, Kaski, Rautahat, Illam, Surkhet, Jhapa, Kailali, Rupandehi where farmers and SME owners were interviewed. FDM also used the Reality Check Approach (RCA) in selected districts for the research.

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